In the competitive realm of mobile gaming, elevating ad revenues while maintaining an uninterrupted gaming experience remains a priority. TuneIn, an online radio, was dedicated to striking this balance, seeking a robust ad revenue solution.
SOLUTIONS
Tunein welcomed the innovative approach offered by Adsyield, adopting our VAST Tag for their app. Our VASTs leverages the latest in algorithmic technology and data analytics to maximize advertising revenues. Simultaneously, it preserves the integrity of the gaming experience. By customizing and segmenting ad campaigns, we were able to cater specifically to the TuneIn audience, thereby enhancing conversion rates significantly.
RESULTS
● Seamless Integration: Integration was flawlessly executed, without causing any disruptions, thus retaining the intrinsic gaming experience.
● Revenue Uplift: There was a noticeable boost in ad revenue ranging from 4–6%.
● Intact Player Experience: TuneIn’s fluid game dynamics and the overall player experience didn’t get affected by VAST. This led to greater player engagement and added to the allure of the app.
BENEFITS
Simplified Integration Process: The VAST ease of integration meant a smooth transition and rapid realization of benefits, without extensive technical adjustments.
Unaltered User Experience: Our approach proved its value by enhancing revenue without affecting the player’s journey. This approach is critical for apps where user engagement is essential, and for TuneIn’s app, which require seamless user experience.
Stability and Reliability: The VAST Tag connection is reliable, contributing to a dependable advertising delivery without post-integration crashes.
Zero Impact on Performance: The integration of the VAST had no negative effects on app functionality or gameplay performance. It is paramount for maintaining elevated user retention and satisfaction rates, as demonstrated by TuneIn’s experience.