Ducky Prioritizing User Experience in Ad Revenue Optimization
Aiming to step ahead of its competitors, Ducky was pursuing an increase in ad revenues while keeping mobile game performance and user satisfaction at the peak. Establishing this balance became their top priority, especially as they have been one of the leading company in the global market as the most used apps for years.
SOLUTIONS
Adsyield proposed the SDK Adapter solution to meet Ducky’s challenging needs. This approach focused on advanced data analysis and user behavior, aiming to optimize ad impressions without disrupting the user experience.
RESULTS
● No compromise in games’ performance and user satisfaction throughout the integration process.
● A remarkable increase in ad revenues by 5–7%, setting Ducky apart from its industry peers.
● Ducky, with Adsyield’s innovative approach, not only maximized revenues but also increased user loyalty.
BENEFITS
Data-Driven Optimization: By leveraging advanced data analysis and user behavior insights, the Adapter optimizes ad impressions in a way that aligns with user preferences and app dynamics, as particularly noted in Ducky’s case.
Maintained User Experience: A key advantage is the ability to boost revenue without compromising the user experience. This has been crucial for Ducky.
Stability and Reliability: A notable benefit across all cases is the absence of crashes post-integration, underlining the Adapter’s stability and reliability. This aspect is particularly significant in maintaining trust and satisfaction among users.
Zero Impact on Performance: The integration of the Adapter has shown no adverse effects on app or game performance. This is critical for maintaining high user retention and satisfaction rates, as seen in the case of Ducky.
Simplified Integration Process: The ease of integrating the Adsyield SDK Adapter, without the need for extensive technical adjustments, allows for a smooth transition and quicker realization of benefits.